China s Cyber Attacks Against Us Military - 2251 Words

Brandon Pragosa Threat Assessment Dr. Urban 6 June 2015 China’s Cyber Attacks Against US Military Associated Private Firms Introduction: Based on current sources available, we have medium confidence that China will continue to conduct cyber espionage against United States defenses and military systems. It is not a new development as China’s People’s Liberation Army (PLA) cyber team has been behind many attacks against US defense firms and military systems as early as 2007. The KIQ for this assessment is: How vulnerable our Military and Defense sectors systems to cyber-attacks? It is imperative to US National Security, because outside actors, like the PLA, are exploiting our defense and military systems that can disrupt future operations both domestic and abroad. After a short background on China we will address the fallowing: Their motives, methods, targets, and challenges we face to combat Chinese cyber warfare. China’s Background: China’s political situation allows them to pursue their interests in cyber space with little objections from the world’s superpowers. Even when questioned about their actions, the Chinese government continue to deny their involvement in security breaches of US security systems. To counter-act the allegations of China’s involvement, they show how other countries attack them first giving them an obligation to defend themselves. China is also free from overt scrutiny solely based upon the needs of China’s business and economy for USShow MoreRelatedU.s. Joint Forces And The Strategic Direction1677 Words   |  7 Pageshas prompted a shift of military resources to the Asia-Pacific. This trend will continue. Additionally, globalization, cyber-attacks and advances in technology will further challenge the Joint Forces in the next ten years . The U.S. Joint Forces must identify and develop critical technology now in order to overcome fut ure challenges risk in 2025. Diminishing resources and lack of predictability within the military budget process will introduce significant strategic, military and political risk . WhileRead MoreCritical National Infrastructures And National Security1563 Words   |  7 PagesThreat Groups (APT). I will discuss their motives, attack objectives, targets of the attacks, tactics, techniques, and procedures (TTP), and attack vectors. I will propose strategies that would deter and provide defense against the group or that type of threat. I will also discuss if the APT is state backed or if it is a rogue actor. The four APT groups that I chose to discuss are APT 28 and APT 29 from Russia, PLA Unit 61398 and PLA Unit 78020 from China. I have chosen these four groups because theyRead MoreComparing Cyberwarfare And Private Sectors1438 Words   |  6 PagesCyberwarfare are usually online-based attacks often used in order to steal data, disrupt servers or even paralyse financial systems. These actions are often conducted by organizations or nations seeking for a specific goal in mind such as, power and money. Moreover, these â€Å"goals† are also seen as the motivations behind the attacks, notably, these motivations are often connected to military, hacktivism and private sectors. The two most common methods used by the military all over the world are sabotageRead MoreCyber Security : Armed Forces Sub Unified Command Of America1076 Words   |  5 PagesCYBER SECURITY RESERVES Unite state cyber reserve is armed forces sub-unified commands / commanded aiding Strategic Command of America . This command is stuated in Maryland , its supposed to ensures that all cyberspace operations are centralized , Its also responsible for the organization of available cyber resources and synchronizes defense of united states military networks . (Protect your workplace , report any abnormal behavior , activity , and cyber incidents . (2006 ) [Washington , D . CRead MoreU.s. National Security : The World s Largest Country Essay1129 Words   |  5 Pagesthe United States (US) are unfamiliar with the threat more conventional nation-states pose to the country’s national security. China, Iran, and Russia are seen as the three biggest threats to U.S. national security. Although Russia does not dominate the intelligence disciplines of HUMINT, OSINT, and cyber, its strengths in SIGINT, IMINT, and MASINT make it the biggest threat to the US. HUMINT Russia’s HUMINT program is slightly behind China’s, but slightly ahead of Iran’s. China encourages its citizensRead MoreCurrent Crimes and Criminal Issues925 Words   |  4 PagesCurrent Crimes and Criminal Issue Hasaye S. Newton CJA 394 October 6, 2015 Juan Campos Current Crimes and Criminal Issue Global crime are not as many as local or regional crimes, they range from illegal immigration, cybercrimes, terror, racism and terrorism. The war on terror in the aftermath of the attacks of Sep. 11, 2001 has undermined human rights globally, according to activists and experts who when the UN conference in Paris. Immediately after Sep. 11 2001 there was dramaticRead MoreA Rising Concern For United States Citizens1487 Words   |  6 Pagesthere is internet access. These attacks affect just about every American in one way or another. Cyber-attacks are generally conducted by foreign countries to hack into United States companies to gain access to Americans’ personal information for malicious reasons, disrupt the functionality of the government, and to impose their agenda against the United States. According to the Bureau of Justice Statistics, the three general types of cybercrime are â€Å"Cyber-attacks are crimes in which the computerRead MoreThe Common Forms Of Cyber Theft1358 Words   |  6 Pages The common forms of cyber theft are hacking and identity theft. In cybercrimes, the computer could be the source of the crime, the facilitator, or the target of the crime. In today s world, more criminals are exploiting the convenience of the internet and computer to satisfy their needs by committing diverse criminal offenses. According to (Moafa, 2014) there are several types of cybercrimes as follows: cyber harassment, cyber-bullying, and cyber-stalking .A. In the cyber-bullying the criminalRead MoreThe Stuxnet Virus Essay1724 Words   |  7 PagesJohn Velarosa Professor Ingram D. Rogers 1106CSIA3014041 August 3rd 2011 The Stuxnet Virus The Stuxnet Virus Abstract: What diplomacy could not achieve, sanctions could not silent, and for which a military option was not viable, a cyber attack quietly accomplished. Kim Zetter an investigative reporter with Wired Magazine online calls Stuxnet, â€Å"a piece of software that would ultimately make history as the world’s first real cyberweapon.† (Zetter, 2011, sec. 1) In his article, Is â€Å"Stuxnet†Read MoreThe Common Forms Of Cyber Theft1373 Words   |  6 Pages The common forms of cyber theft are hacking and identity theft. In cybercrimes, the computer could be the source of the crime, the facilitator, or the target of the crime. In today s world, more criminals are exploiting the convenience of the internet and computer to satisfy their needs by committing diverse criminal offenses. According to (Moafa, 2014) there are several types of cybercrimes as follows: cyber harassment, cyber-bullying, and cyber-stalking .A. In the cyber-bullying the criminal

Taking a Look at the Romantic Era - 1107 Words

Romantic Era Romanticism was brought to life around 1780 and thinned out around 1850. During this age romantic thought and imagination was chosen over reason, emotions, logic, intuition, and science. The late 18th century was a perfect era for romanticism. During this time period it spread wildly through the countries of Europe, the United States and Latin America and touched the pens of so many writers. Romanticism gave a type of feeling that made a lot excited or enthused to write and express their inner person through their works. This time period known as romantic like had a lot going on and held a lot for people of literature with the help of imagination and thought the romanticism era was brought to life. The meaning of this era was wondered about all over, through many decades such as from or time period to its original time period. This question of what this time era meant brought about a lot of discussion or arguing between literary and European historians, and critics. What was pretty much know for sure was that this era was felt with all thought and ideas. Romantic ideas came about as both implied and stated criticisms of 18th century Enlightenment even though many of these ideas were generated by a sense of not being able to deal with with the dominant ideals of the Enlightenment and of the society that produced them. Many Romantics during this era were liberals, conservatives, revolutionaries, and reactionaries. There were those who wereShow MoreRelatedThe Romantic And Classic Ages Of European Music1015 Words   |  5 Pagesoutside world; all the same, musicians of considerable significance have been both consciously and subconsciously molded by the environment in which they reside and as such they may interpret and bring the world to life in the language of music. The Romantic and Classic ages of European music can be simply put as the period of time between the deaths of Ludwig Van Beethoven in 1827, and that of Gustav Mahler in 1911. Despite t his convenient partition, history has never been one to divide itself so preciselyRead MoreEssay on Western Music1354 Words   |  6 PagesWestern Music dates back from 1200 BC. We can divide each major element of Western Music into periods. Some of the major periods of Western Music consist of Baroque, Classical, Romantic, and Modern Music. Each period contributed key elements that have influenced the formation of music. These key periods helped form the musical geniuses;Bach, Beethoven,Mozart,Verdi, and Copland. The Baroque period lasted from 1600-1750. The two best known Baroque composers are Johann Sebastian Bach and GeorgeRead MoreOn How the Artists of the Romantic Period Chose to React against the Approaches and Philosophy Established during the Age of Elightment 1185 Words   |  5 Pagesthis assignment we will be taking a look at how artists during the Romantic period, that took place around the 18th and 19th centuries, choose to react against the approaches and philosophy established by artist during the age of Enlightenment. We will take a look at a few obviously Romantic artworks to help us better our understanding of this fascinating movement. To understand how Romanticism has rejected, or reacted to, the Enlightenment, we first need to take a look at what artists believed duringRead MoreAs the 19th century rolled into the 20th , WWI was imminent and life was changing. The romantic900 Words   |  4 PagesAs the 19th century rolled into the 20th , WWI was imminent and life was changing. The romantic era had flourished and passed, impressionistic music was well into its lifespan, but arising from amid the rubble of the romantic era was the Verismo movement! Verismo was a movement or new school of thought embodied in the operas of composers like Pietro Mascagni, Ruggero Leoncavallo, Umberto Giordani, Giacomo Puccini. Verismo is virtually synonymous with ‘realism.’ It was an attempt made by composersRead MoreWilliam Cullen Bryant And The Devil And Tom Walker811 Words   |  4 Pages An Analysis of American Romanticism The romantic period,1735 to 1830, for writers is a dark and confusing time, it is a time when dark things are made to seem better than they are. Many great literary works come from this period, but at the price of confusing the population. People believe that â€Å"emotions and relationships were not just important, but were the very currency of life.† Three romantic era pieces stand out, The Pit and The Pendulum by Edgar Allen Poe, Thanatopsis by William CullenRead MoreAmerican Romanticism As Portrayed By Walt Whitman s Song Of Myself979 Words   |  4 PagesReason was ruled out in this era in place of imagination, individuality, and emotions, which are all three roots that defines Romanticism. Although, Walt Whitman’s Song of Myself and Frederick Douglass’ Narrative were written ten years apart, many persons that wrote in this era represented the major ideas and themes of the Romanticism era. As an Abolitionist Romance Narrative, Frederick Douglass’s Narrative consists of a journey from repression to transcendence. The Romantic elements in his NarrativeRead MoreEssay on Romanticism In Literature512 Words   |  3 Pageswho influenced the era with their writings were William Wordsworth and Samuel Taylor Coleridge, both English poets of the time. Their edition of â€Å"Lyrical Ballads;, stressed the importance of feeling and imagination. Thus in romantic Literature the code was imagination over reason, emotion over logic, and finally intuition over science. All of these new ways discouraged and didn’t tolerate the more classic way of literature.   Ã‚  Ã‚  Ã‚  Ã‚  Other significant writers of the Romantic Age are noted still Read MoreThe And The French Revolution1419 Words   |  6 Pages Casper David Friedrich was a German Romantic artist in the nineteenth century that is most known for his landscape paintings that display the romantic ideals of individualism, nature, physical and emotional passion and an interest in the mysteries of the world. Where did these ideals of Romanticism begin? Taking a look back into the 17th century, there was another intellectual movement that changed society, culture and politics. The Enlightenment was a time period lasting throughout the 18th centuryRead MoreGood Morning And Thankyou For Tuning Into The Poet s Voice1391 Words   |  6 PagesGood morning and thankyou for tuning into The Poet’s Voice. My name is Meg Cuskelly and it’s that time of the week that we all look forward to, here on the show, where we have the privilege to welcome a guest speaker to discuss a poem, poet and period with us. Today, from The Australian National University in Canberra we have Vivienne White, head lecturer in the literature departmen t. Thankyou for joining us Vivienne. My Pleasure Meg, thankyou for having me on The Poet’s Voice. The pleasure isRead MoreFrankenstein And Science : What Is The Purpose Of Science?1676 Words   |  7 Pagesmean to conquer nature? In the Romantic era of Mary Shelley, scientists were the ultimate conquerors of the natural world. The Enlightenment allowed for impressive advancements in the realm of science that negated the need for mystery in nature. This fact downplayed the necessity of faith and reliance on God and emphasized the importance of logical, empirical evidence for the belief of anything and everything. Science becomes the ultimate vision of reality that Romantic writers oftentimes critique.

Embracing Customer Relationship Management †MyAssignmenthelp.com

Question: Discuss about the Embracing Customer Relationship Management. Answer: Introduction ABC is an Australian based private tourist network that attracts more than 200,000 families in a span on one year. The business includes the primary tourist attractions that can be visited along one of major Australian highways. The business serves the customers that are from Australian and also from other international locations. There are many loopholes present in the current system that is followed for the management and execution of the business activities. This leads to the inability to meet the customer expectations. One of the major drawbacks of the current system is the inability to be accessed on the mobile platforms. In order to overcome such issues, it has been proposed that an automated system shall be developed with many new functions and features. The four primary areas that will be targeted in this task would be finance management, scheduling activities, human resource management and the customer relationship and interface management. The document is a report for the project that covers the planning and management details around the project. Assumptions Limitations The skill set of the project human resources are adequate and as per the business specifications and their fulfillment for the project. There will be a lot of planning necessary for the project as it is huge and also belongs to the category of critical projects. The funds and expenses necessary for the execution and fulfillment of the project activities will be arranged by the Project Sponsor. The budget along with the schedule that is determined for the project is fixed and it would not be possible to make any enhancements in these two areas associated with the project. The work environment and the set of tools necessary for the execution of the project activities will be provided and arranged in advance for the project resources (Peslak, 2012). The project will be managed by using and applying the project management methodology as Project Management Body of Knowledge (PMBOK). The project will be completed in a series of phases as initiation, planning, development, testing, documentation and closure. PMBOK methodology has five phases as initiation, planning, execution, control and closure. The activities that come under PMBOK will be applied and synced with the project phases. There will be many estimates that will be set and decided for the project in the planning phase. These would primarily include schedule, budget, scope and resources. The initiation stage must cover the feasibility analysis and chartering processes followed by estimation of schedule, budget, scope and resources in the planning phase. The execution must focus upon the management of design, development and integration activities. The control phase must include the review and monitoring along with the implementation and testing processes. The final closure phase must involve the acceptance and sign offs along with the submission of closure report. Project Scope Management The project shall be designed and developed with five modules as finance management, HR management, schedule management, customer relationship management and facility management. The automated system would be made accessible on web and mobile platforms. The project resources will integrate and test the five modules and will release a single eunit (Mirza, Pourzolfaghar and Shahnazari, 2013). The automated system will be deployed at the client side and will be made available to the end users with the desired design and functionalities implemented in it. The information associated with the requirements will be collected and analyzed and accordingly the planning will be carried out. The system will also be designed with the qualities like reliability, availability, security and good performance. Out-of-Scope Third-party delays and cancellations will not be handled by the project team. The changes requests not approved by the sponsor will not be handled (Randolph, 2013). Any negotiations with the third-parties will not be covered Time Estimates Schedule Management Apart from the time estimations, budget estimations and scope management, the following groups or modules will be used and implemented in the project as the modules and the management activities will also be based on the same. Finance Management System: Additional costs present in the current system in terms of the cost of brochures and printing costs will be eliminated and budget will be managed with ease (O'Leary, 2009). The project management must carry out and apply the management activities such as planning, monitoring and control to understand the progress and adherence to the best practices. Human Resource Management System: The management activities such as increase discussions and interactions with the human resources along with resource tracking shall be implemented and the same shall be applied in the project activities as well for efficient management of the human resources (Gagnon, 2006). Scheduling Tasks: The system shall make sure that the customer bookings are analyzed and the resources are accordingly provided. The safety measures, upgrading of the database and tracking of the customers shall be performed. The management must make sure that verification and validation techniques are applied in this area to track the progress. Customer Relationship Management System: The customer management and interface requirements will be met by making the information available on the mobile as well as web platforms. Social media groups and networks will be used to provide the customers with the required details. Also, the assistance will be provided in terms of support and query areas (Ayiri and Kudzanayi, 2017). Facility Management System: This module will be managed by implementing the advanced incident recording and response facilities in the system. The same controls will be used for project management as well. Reporting Requirements Report Name Report Frequency Submitted to Mode of Reporting Daily Status Report Daily Project Manager E-mails Weekly Status Report Weekly Project Sponsor SharePoint Change Requests Report Bi-Monthly Project Manager SharePoint Defect Report Monthly Project Manager and Sponsor SharePoint Closure Report Once At Project Completion Project Sponsor SharePoint Project Risk Management There may be many risks that may emerge during the project. An approach will be necessary for the management of the risks and this approach will have numerous phases as graphically represented below. The above diagram represents the process that shall be used for the management of the risks in this case. The information system that will be developed for ABC Company may have many risks due to the industry type and nature of the project. The first step in the risk management process shall be the identification of the risks. In this phase or sub-process, all forms of risks irrespective of their nature, type, priority and severity shall be identified and listed. This information and identification shall be performed on the basis of the information that shall be collected from various sources. These sources shall include the project stakeholders, market information, legacy systems etc. The next sub-process shall be the analysis of the risks. In this sub-process, the risks that are identified shall be analyzed in terms of the project specifications, stages and accomplishment in terms of the likelihood, impact and rank. The risks shall then be evaluated in the third stage in which the risks that may be accepted shall be identified. The ones that cannot be accepted shall be moved to the fourth sub-process as risk treatment. Risk treatment is a sub-process in which various treatment policies and mechanisms shall be identified and applied. There can be various treatment processes that can be applied in the form of mitigation, avoidance or transfer. The strategy applicable to every risk shall be decided and implemented. The monitoring and control activities associated with the risks shall be carried out in the last stage with the submission of a closure report. Risk Register Risk Name Risk Likelihood (1-5, 5 is highest) Risk Impact (1-5, 5 is highest) Risk Rank (Likelihood * Impact) Risk Treatment Strategy Security Risks and Attacks 4 4 16 Risk Avoidance Use of technical , physical and administrative security controls Quality Issues 2 5 10 Risk Avoidance Training on quality standards and monitoring of adherence to the standards Operational Errors 5 3 15 Risk Avoidance Training on operational processes and monitoring of adherence to the standards Schedule Overrun 2 5 10 Risk Avoidance Tracking of the project activities against the estimated schedule Technical Faults 4 3 12 Risk Mitigation Use of alternative tools Legal/Political Risks 1 5 5 Risk Avoidance Training on legal policies and monitoring of adherence to the standards Budget Overrun 4 5 20 Risk Avoidance Tracking of the project activities against the estimated budget Monitoring, Review Evaluation The monitoring and review processes shall be carried out by the Project Manager and the senior leadership. These processes must include the execution of the verification and validation techniques to understand the progress of the project, adherence to the best practices along with conflicts, disputes, risks and problems. These processes must include a review plan prepared in the beginning and the same shall be followed. The results of these processes shall be discussed internally and shall also be informed to the project sponsor. The success of the project shall be evaluated by using the following methods and techniques: The actual schedule of the project shall be matched with the estimated schedule and the gap in the two values shall be nil or minimal for considering the project a success. The actual budget of the project shall be matched with the estimated budget and the gap in the two values shall be nil or minimal for considering the project a success. The feedback shall be acquired from the project sponsor, end-users and other stakeholders and it must be analyzed. The feedback shall be positive to ensure success. The actual features and specifications of the project shall be matched with the estimated requirements and specifications and the gap in the two values shall be nil or minimal for considering the project a success. The number of defects in the final defect report shall be zero or low and there shall be no major or critical defects present. Resource Management There will be internal and external resources that will be involved with the project that must be managed correctly. There must be specific approach and steps used for the management of the internal and external resources associated with the project. There shall be a daily team meeting organized and facilitated by the Project Manager and all the internal resources must attend the meeting (Muller and Turner, 2007). The project activities, issues, risks and conflicts shall be discussed and resolved in the meeting (Kock, Heising and Gemunden, 2016). The meeting notes shall be circulated at the end of the meeting to all the internal resources. The Project Manager must carry out one-on-one discussions with the project resources to understand their ideas and problems. An internal tool and server shall be set up for exchange of mails, documents, messages and information. The performance of the resources shall be measured at the end and the associated rewards shall be provided. External Resource Management The Project Manager must have a weekly meeting with the external stakeholders and sponsor of the project. The project progress shall be informed and the suggestions must be taken for improvement. The change requests shall be acquired from the sponsor with the approvals and additional enhancements. The total cost of the project has been estimated to be AUD 75,000. It has been done using bottom up estimation technique and the costs that are allocated are justified because of the analysis involved in the project activities, project resources involved and the time required to complete the project. Per unit cost has been estimated and the assignment has been carefully done so as to meet the project requirements. For the development of the information system for the private tourist business, the development methodology that shall be used in this case shall be agile methodology for product development. This methodology has been recommended due to the nature of the project and the requirements that need to be accomplished in the project. There are possibilities wherein the project requirements may change or get altered in the advanced stages of the project. With the use of agile methodology, it would be easy to incorporate the changes without any major impacts on the other modules or the overall project progress. There will be many other advantages that will be offered by the agile methodology to the project. It would make sure that the system that is designed is flexible and scalable in nature. Technology is witnessing many changes and these changes are extremely rapid. It is necessary for the present day systems and applications to be designed and developed in such a manner that the changes can be easily made in future as well. Agile methodology will provide this ability to the system and the incorporation of future scaling will be smooth and hassle free. The transparency and communication with the end users and the project sponsor will also be maintained all throughout the project. This will not be restricted to the final stages of the project only. However, the recommendations and feedback will be collected during every stage and at the end of iteration. This will ensure that the areas of improvement are highlighted and the actions are taken to meet the customer expectations. The product development will be carried out in the form of iterations which will be referred as sprints. All the project requirements will be broken down in many different sub-requirements and functions and each of these sets will be allocated to the iterations. The requirements of a particular iteration will be met and completed and the final requirement set will be created. Conclusion The project has been analyzed in terms of the resources involved, project requirements, nature of the project, project dependencies etc. The management methodology that has been selected for the project as PMBOK will be apt for this case on the basis of these different factors (Greenberger, 2016). There shall also be different trainings that shall be set up and arranged for the project resources. These trainings shall be in association with the new system that will be developed. Also, the trainings on the quality and ethical standards and practices that must be followed shall also be informed and made aware to the project resources. There will be many changes in the business operations and the way they will be executed. These changes must also be considered and managed using the PMBOK guidelines. The changes must be listed and the corresponding change management approach must be applied for better handling and management. The security issues associated with the project shall be managed by using the various basic and advanced security concepts and tools. These shall include the use of access control mechanisms, intrusion detection systems, authentication systems, firewalls, proxy servers, network monitoring systems, anti-malware tools and many more such controls and measures. References Ayiri, G. and Kudzanayi, G. (2017). Embracing Customer Relationship Management (CRM) to Improve Organisational Viability by Small Businesses in Chinhoyi, Zimbabwe. IOSR Journal of Business and Management, 19(01), pp.50-54. Gagnon, S. (2006). Globalizing Human Resource Management - Paul Sparrow, Chris Brewster and Hilary Harris. Human Resource Management Journal, 16(3), pp.331-332. Greenberger, L. (2016). Effective Communications for Project Success. Remediation Journal, 26(2), pp.121-128. Kock, A., Heising, W. and Gemunden, H. (2016). A Contingency Approach on the Impact of Front-End Success on Project Portfolio Success. Project Management Journal, 47(2), pp.115-129. Mirza, M., Pourzolfaghar, Z. and Shahnazari, M. (2013). Significance of Scope in Project Success. Procedia Technology, 9, pp.722-729. Muller, R. and Turner, R. (2007). The Influence of Project Managers on Project Success Criteria and Project Success by Type of Project. European Management Journal, 25(4), pp.298-309. O'Leary, D. (2009). Downloads and citations inIntelligent Systems in Accounting, Finance and Management. Intelligent Systems in Accounting, Finance Management, 16(1-2), pp.21-31. Peslak, A. (2012). Information Technology Project Management and Project Success. International Journal of Information Technology Project Management, 3(3), pp.31-44. Randolph, S. (2013). Projects and Complexity. Project Management Journal, 44(3), pp.e2-e2.

Their Eyes Were Watching God Essays (1847 words) -

Their Eyes Were Watching God Neale Hurston's work provides the African-American community with a one of the first literary symbols of racial health - a sense of black people as complete, complex, undiminished human beings. Appropriately, Hurston's Their Eyes Were Watching God, published in 1937, provides an enlightening look at the journey of one of these undiminished human beings, Janie Crawford. Janie's story - based on principles of self-exploration, self-empowerment, and self-liberation - details her loss and subsequent attainment of her independence of her own reality, as she constantly learns and grows from her difficult experiences with gender issues and racism in Their Eyes Were Watching God. Hurston's grasp on the reader's imagination is demonstrated with her masterful use of imagery and phrasing. Janie's dialogue and vernacular carry the reader along with seemingly innocuous pieces of vivid perception. In reality Hurston has put the reader in such a position that they hardly realize they are ingesting something deep and true. Their Eyes Were Watching God recognizes that there are problems to the human condition, such as the need to possess the fear of the unknown and the result of stagnation. Hurston does not leave us with the hopelessness; rather, she extends a recognition and understanding of humanity's need to escape emptiness. The truth of life, as with death that it is done alone and at the end of it all there should be a sense of self with a positive resolve. Janie's search begins in her Nanny's yard, as Janie lies beneath the pear tree when; "the inaudible voice of it all came to her. She saw a dust-bearing bee sink into the sanctum of a bloom; the thousand sister-calyxes arch to meet the love embrace and the ecstatic shiver of the tree from root to tiniest branch creaming in every blossom and frothing with delight. So this was a marriage! She had been summoned to behold a revelation" (11). Janie's youthful idealism leads her to believe that this intense sensuality must be similar to the intimacy between lovers, and she wishes "to be a pear tree - any tree in bloom!" (11). The image suggests a wholeness - as bees pollinate blossoms paralleling human sexual intercourse - which Janie finds missing in her marriages to both Logan Killicks and Joe Starks, but finally discovers in her relationship with Tea Cake. After joyfully discovering an archetype for sensuality and love under the pear tree at age sixteen, Janie quickly comes to understand the reality of marriage when she marries Logan Killicks, then Joe Starks. Both men attempt to coerce Janie into submission to them by treating her like a possession: where Killicks works Janie like a mule, Joe objectifies her like a medal around his neck. In addition, Janie learns that passion and love are tied to violence, as Killicks threatens to kill her, and both Joe and Tea Cake beat her to assert their dominance. Yet Janie continually struggles to keep her inner Self-intact and strong, remaining resilient in spite of her husbands' physical, verbal, and mental abuse. Janie's resilience is rewarded when she finally meets and marries Tea Cake, who represents the closest semblance to her youthful idealism regarding love and marriage. Rather than self-destruct under the constant realities of racism and misogyny she receives throughout her life, Janie Crawford does the opposite at the close of Their Eyes Were Watching God. The novel's final image states what Janie does throughout the story - taking her difficult past in and growing stronger and wiser as a result of it. Author Zora Neale Hurston believed that freedom "was something internal?. The man himself must make his own emancipation" (199). Likewise, in her defining moment of identity formation, Janie "pulled in her horizon like a great fish-net. Pulled it from around the waist of the world and draped it over her shoulder. So much of life in its meshes! She called in her soul to come and see" (183). At the end of a novel focusing on self-revelation and self-formation, Janie survives with her soul - made resilient by continual struggle - intact. Janie's grandmother was one of the most important influences in her life, raising her since from an infant and passing on her dreams to Janie. Janie's mother ran away from home soon after Janie was born. With her father also gone, the task of raising Janie fell to her grandmother, Nanny. Nanny tells Janie ?Fact uh de matter, Ah loves yuh a whole heap more'n Ah do yo' mama, de one Ah did birth? (15). Nanny's dream

The Davids A Comparison essays

The Davids A Comparison essays From 1430 to 1623A.D., four sculptures of the Biblical David were created. From the master artists Bernini, Donatello, Michelangelo, and Verrocchio came the most famous Davids of the world. Even though infinitely many were made, these surpass the others to become marvels that will live forever. The earliest of the Davids, is the work of Donatello(c.1430). This magnificent work is a life-size, nude, bronze, figure of David. The sculpture is portraying the scene after David has cut off the head of Goliath. His foot is raised on the severed head in a stance of contropposto. His sword is in the right hand with the stone in the left. This very smooth and natural looking sculpture was originally part of Medici courtyard and is the only David of the four created for a private collection. There are a few symbolic ingredients to this David. The style of the figure refers to antiquity for the balance and composition of the nude. Energy in the sculpture animates the emotions and is a new technique used in this David, once again showing qualities from antiquity. This energy is not used in the other figures. In addition, Donatellos David is said to host homosexual overtones, in the feministic appearance of the body and the stance. Overall, this version of the biblical hero is elegantly designed and the originality is fascinating. Verrocchios David (c.1473-75A.D.) greatly differs from those of the other artists. This statue was commissioned by the Medici family, like that of Donatellos. However, it was created for public display. It was in the Palazzo Vecchio, where it gained almost a republican or city-related meaning similar to the reputation that the David of Donatello gained, after it was also moved to the same site. The similarity stops here. The proudness shows that the hero was well capable of slaying the ...

The Best Dinosaur Movies Taglines

The Best Dinosaur Movies Taglines Not all dinosaur movies are equal, as anyone whos seen both Jurassic Park and Tammy and the T. Rex can tell you. However, thats not to say that even a truly bad movie about dinosaurs or prehistoric animals (not to mention a pretty good one) cant have a truly memorable tag line that packs people into theaters or Netflix queues. Here (with thanks to the indispensable book The Dinosaur Filmography, by Mark F. Berry) are the most rousing dinosaur movie slogans in genre history. (See also The Five Best and Five Worst Dinosaur Movies and the 10 Most Famous Fictional Dinosaurs.) The Beast from 20,000 Fathoms (1953)They couldnt believe their eyes! They couldnt escape the terror! And neither will you! The Beast of Hollow Mountain (1956)One day after a million years it came out of hiding to kill! Kill!! KILL!!! Carnosaur (1993)Driven to extinction! Back for revenge! Carnosaur II (1994)Back for another bite! Carnosaur III (1996)Terror will never be extinct! Caveman (1981)Back when you had to beat it before you could eat it... The Crater Lake Nightmare (1977)A beast more frightening than your most terrifying nightmare! Dinosaurus! (1960)Alive! After 70 million years! Roaring! Walking! Destroying! The Giant Behemoth (1959)Invulnerable...untouchable...the biggest thing since creation! Gorgo (1961)Towering over the cities of the world, as millions flee in awesome terror! Journey to the Center of Time (1967)Run from the valley of monsters in the year one million B.C.! Jurassic Park (1993)An adventure 65 million years in the making! King Dinosaur (1955)Youll be SHOCKED! Youll be STUNNED! Youll be THRILLED! (Also: Terrifying! Fantastic! Startling!) Lost Continent (1951)Thrills of the atomic-powered future! Adventures of the prehistoric past! The Lost World (1960)Your mind wont believe what your eyes tell you! The Lost World (1992)On movie posters: They were looking for something fantastic...what they found was unbelievable! On video boxes: They were searching for the unknown...what they found was fantastic! The Mighty Gorga (1969)The greatest horror monster alive! A Nymphoid Barbarian in Dinosaur Hell (1990)The prehistoric and the prepubescent, together at last! One Million B.C. (1940)So amazing you wont believe your eyes! One Million Years B.C. (1966)A time when there was no law, and man, woman and beast roamed the earthuntamed! Planet of Dinosaurs (1978)Trapped in a nightmare world of prehistoric monsters! Prehysteria (1993)Theyre the worlds oldest party animals! Reptilicus (1962)Invincible! Indestructible! What was the beast born 50 million years out of time? Tammy and the T. Rex (1994)Hes the coolest pet in town! Teenage Caveman (1958)Prehistoric rebels against prehistoric monsters! Theodore Rex (1995)Hes a real blast from the pastand dont even think of calling him Barney! Trog (1970)From a million years back...horror explodes into today! Unknown Island (1948)See prehistoric denizens that defy the imagination! See mans puny attempt to defeat monstrous beasts! The Valley of Gwangi (1969)Cowboys battle monsters in the strangest roundup of all! When Dinosaurs Ruled the Earth (1971)Enter an age of unknown terrors, pagan worship and virgin sacrifice!

Research paper Essay Example | Topics and Well Written Essays - 1750 words - 2

Research paper - Essay Example Even in the process of delivery, the female is worried whether she will have a normal or a cesarean delivery involving surgical procedures. The typical cesarean delivery leaves the mother weak and she has to take time and effort to recuperate from her labors. Apart from that, the pain of the surgical procedure makes women dread the prospect of a normal delivery and they would like to do anything to avoid it. This paper focuses on the usefulness and value of parent craft classes in reducing the fears of the females awaiting delivery, by arming them with the required knowledge and confidence in going through even a cesarean delivery. A sample of 30 females awaiting delivery were surveyed and interviewed at a local hospital to get an idea of how much attending parent craft classes helped in assuaging their fears of even a normal delivery. Background The process of childbirth is still one of the world’s scientific miracles. Though medical science has progressed in great strides al ong this path, we still marvel at the intricacies of fertilization, conception and delivery. There are so many different variables and intrinsic and extrinsic factors that can affect the entire process that it is a wonder nevertheless how the whole process goes from start to finish. We have managed feats like invitro-fertilization, test tube babies, cloning, surrogate parenthood and what not, yet there is no disputing the fact that the process of pregnancy is still one of nature’s modern miracles. Medical science may take all the wait and wonder out of the process, even regarding the sex of the child, and reduce it to mechanical principles, but that does in no way reduce its importance. The delivery of a new born child after nine months in its mother’s womb is no less of an event- in fact it is the culmination of the entire process of pregnancy and the result is a healthy breathing baby that is ready to add its voice to the world. Deliveries can be touch and go, from t he simple to the complex, and that is why doctors, surgeons and gynaecologists spend months preparing the would-be mothers in all aspects from diet to exercise and rest, to noting the signs that delivery is imminent. As midwives, we are part and parcel of the delivery process and clients even confide some of their personal feelings and apprehensions regarding delivery and its complications to the surgeon or the midwife as delivery time comes near. Many are concerned about the chances of a normal delivery as compared to a caesarean one, and this remains one of their chief concerns. This paper will show the importance of parent craft classes in reducing the fears and apprehensions of the would–be mother and helping her manage the delivery process in a much more knowledgeable and ready manner. In recent decades, as medical science progressed and customer service and care took on an increasingly important role, involving one or both parents in the process of delivery and pre-nata l and post-natal care also became more important. In fact you would be hard pressed to find a hospital in the UK these days that does not impress upon first time parents, the need for Lamaze and Parent Craft classes. The importance in the nuclear family is all the more accentuated, as the new parents have less help and almost no experience to fall back on in case of issues regarding infant care and health. At the

Inter-Global Medicare Entrepreneurs Essay Example | Topics and Well Written Essays - 1000 words

Inter-Global Medicare Entrepreneurs - Essay Example Following this two-tire approach to the industry, the facility’s plan will thus be fragmented to offer effective homage to both the facilities and it hopes to benefit more from strategic location of its premises. In the health care sector, access to quality care together with timely response is important. The event of seeking medical attention is usually necessitated by acute need for urgency. An effectively planned institution offers solution to all these. The firm seeks to build its facility in a highly populated area such as in the residential settlements of a city. This is an idea formed by the understanding that in the health sector, humans form the sole target. Consequently, situating a facility closer to the people makes it easier for them to reach the facility without much hustle. People will always seek medical services no matter how far the facilities may be situated. However, it is also understandable that should the facility be closer to the target market and offer effective and efficient services, then it is likely that the business will receive high demand. Emergency response is another aspect of medical service dispensation that will determine the success of any business venture in the sector. Accidents of varied forms occur in the society on a day-to-day basis; these require quick responses to help save life. Inter Global Medicare understands this quite well and is set to create a wing purposely for accidents and emergencies; this wing will be differ in its structure. It will have wider doors with free standing stretcher to help wheel clients into theatres and treatment rooms. This wing will also be deliberately situated to face the road and be accorded an ample parking lot. Strategy of placement and the design of the wing are important factors in the determination of the wing’s success; easier access and timely response will only be guaranteed if the wing conforms to the building standards of emergency rooms. The facility will have adequately qualified doctors and nurses whose services will be hired on a contract basis. A contract is more beneficial especially to a new facility such as the one in question. This is specifically so to try to cushion it against the volatilities in its operation. Should it fail to sustain the estimated postulations in its operations, then the business can very comfortably close operations without incurring unnecessary losses. The doctors and nurses hired by the firm will be highly qualified personnel whose services will guarantee the quality standards set by the institution. There are different market segments; there are is a segment is attracted to a product or service based on its prices while there is the average citizen who will

My Reaction Essay Example for Free

My Reaction Essay This novel was written to remind us the bad things that Jose Rizal experienced during his time by the Spanish. From the very start of this novel, the first plan of our  national hero is, to  write this novel with the help of his countryman that is also suffering to the hands of the Spanish, but suddenly he failed to do it with the help of his countryman, because his countryman lose their hope in fulfilling their dreams to have freedom in the hands of the Spanish colonies. Jose Rizal did not give up, because he continue write this novel without the help of his countryman, and he decided to write it by himself only. The first chapter of this novel was entitled  µÃ‚ ¶the paging ¶Ã‚ ¶, where in, in this chapter stated the lifestyle of Don Santiago de los Santos also known as Capitan Tiago, he was from Binondo and he was the step father of Maria Clara according to this chapter. In this chapter, the other characters was Padre sibyla, Padre Damaso, and Tangent Guevarra. According to this chapter, Capitan tiago invited the said characters to go to his house and have asimple gathering, but suddenly it came to a fight between Padre Damaso and Tenyente Guevara  because of the ereheng namatay. It illustrates the rotten system of governance, the illicit ways of the church and the unfavorabletrade  of the privilege class. The Noli also relates how the government, the church and the privilege class manipulate the people. The government deprives the youth of  education  and how they use the peoples ignorance to their advantage. The treacherous friars by means of God and faith controlled the people. Making them dummies of all sorts. On the other hand, the privilege class used their elite status to get ahead of everybody, by hook or by crook employing the me first attitude. In the Noli, the weak and dispossed seemingly lose hope resulting to unfortunate deaths (as the case Pilisopo Tasyo) and sometimes insanity. (as the case of Sisa)Hence the oppressed formed a brotherhood that hopes to liberate the country by use of force. To no avail, due to disorganization and lack of arms, each and every attempt at resistance failed. In Noli, the character of Juan Crisostomo Ibarra was introduced, an intelligent and promising young man who has high hopes of changing the course of the country.

A midsummer Night dream :: essays research papers fc

The second half of the 16th century and the beginning of the 17th are sometimes called in England †The Age of Shakespeare†. William Shakespeare’s the greatest English poet and dramatist and an indisputed world figure in literature. Altought his works (37 play, 154 sonnets and two long poems) are well knwnall over the world we know little about his life. Shakespeare was born on 23 April 1564, at stratford –upon-Avon, a little town in the heart of England. He was educated at the local grammarschool but as his father’s business went from bad to worse, he had to leave school and begin to earn his living. We next hear of him when were eighteen and a married man. At the age of twenty-one, he set off to seek his fortune in the gratuity of London. There, he was inturn a horse-keep, a stage-boy, a play mender and finally a play-Wright. Shakespeare spent the last years of his life at Stratford, where he died on the 23rd of April 1616. William Shakespeare was a great humanist. His interes in the life and the people of his time made him watch with an observant eye the scenery of his native country, men and women in all walks of life, their appearance, habits and speech. He was familiar with the traditions of English folklore and showed deep concern for his people and his county’s destiny.His work may be divided into three periods: I.  Ã‚  Ã‚  Ã‚  Ã‚   The first period is hat of poems the sonnets, the historical plays or â€Å"chronicles†(Richard II, Richard III, Henry IV Julius Caesar etc.) comedies (Twelfth Night, A Midsummer Night Dream, The Taming of the Shrew, The Merchant of Venice, etc) and a few tragedies (Romeo and Juliet, etc.). In general Shakespeare’s writings in this period are full of optimism. II.  Ã‚  Ã‚  Ã‚  Ã‚  The second period includes the great tragedies (Hamlet, Othello, King Lear, and Macbeth) The disillusionment of the humanists is felt throughout. III.  Ã‚  Ã‚  Ã‚  Ã‚  The third period includes the â€Å"romance†plays (The Tempest, The Winter`s Tale, etc.) which are caracterized by a more serene atmosphere. Altought Shakespeare`s language is very difficult, almost evry word combination forms a picture. To understand Shakespeare (both his language and his ideas), we have not â€Å"to read† but â€Å"to study† his works as our great poet Mihai Eminescu said. The apeat compilation of stiles from the comical group of William Shakespeare has a tipical example in A Midsummer Nigt`s Dream. In this opera, the â€Å"Mask†-specific for this time joins to the popular medieval theatre elements, represented by the guilds & english folklore.

Inventory system introduction Essay

Chapter 1 INTRODUCTION Nowadays, computer-based system is commonly found in the business world. This is because of the benefits it gives in the respective companies. In addition, an upgraded system in this point of time is a big advantage due to the great deal of the competition in our economy. Technically, logical and analytical skills will certainly improve after this study. Hopefully, this study will also be character-building and still upon the importance of teamwork and maintaining harmony within the group which will be quite handy in the corporate world. One of the disadvantages of not having a computerized Inventory System is that, there a chance of inaccurate data record in a manual inputting of inventory records. Also there is a delay in updating records due to manual process. Miguel’s Home Merchandise is a growing company with an increasing size of customers. And so, today the company needed a computerized based program that can handle such difficulties. 1.1 Statement of the Problem 1.1.1 General Problem How to develop an Inventory System with Point of Sale for Miguel’s Home Merchandise that will improve the current process of inventory, lessen the time consumed in categorizing, pricing, monitoring of the items and customer’s transaction? 1.1.2 Specific Problems 1.1.2.1 How to develop a module that will provide an inventory and transaction system for the company? Currently, the company is still using calculator to compute the total amount of items purchased by the customers. For this reason, there are some instances where error occurred using this manual way of computation. 1.1.2.2 How to develop a module that will monitor the reorder and critical level of company’s items? Since the company is conducting an inventory every week by manual record, there are some instances where not aware on what are those items are in reorder or critical level. 1.1.2.3 How to develop a module that will generate fast and accurate reports? Currently the company is still using manual record on each report, there are some instances where the company is too busy to monitor sales reports and it consumes most of their time. 1.2 Current State of the Technology Miguel’s Home Merchandise was using a manual method of listing their items. They call their suppliers to order some items or they went to their suppliers to buy items and upon reaching the store they count the items one by one and write it down in a record book. And when the time comes to put it into display they just attached a sticker for the price in every item. And if there is a sudden change in price of the items, they just erase the records in the record book and update the price. Staffs like Manuel Ciyab create manually reports, check their inventory weekly and report it to the owner, Mrs. Miguel. The existing customer transaction is just a typical buying; the customer arrived, walk through the store and look in the shelves for the item they want and the staff will assist the customer and walk with her/him to look for the items. And eventually after paying the items, the staff uses a calculator to compute the total price and issue a receipt by writing it in a formatted paper, filling up the date, total price, change etc. At the end of the day the staff will list all items and compute for their sales. Again, using a calculator and writing it in a record book. The current system was done manually, their encounter some problems that occur in the process. Considering the problem cited, the proponents intended to develop an inventory system with point of sale that would help the company for the fast monitoring of items, accurate reports and fast customer transaction. 1.3 Objectives 1.3.1 General Objective To develop an Inventory System with Point of Sale for Miguel’s Home Merchandise that will improve the current process of inventory, lessen the time consumed in categorizing, pricing, monitoring of the items and customer’s transaction. . 1.3.2 Specific Objectives The proposed system aims to achieve the following objectives: 1.3.2.1 To develop a module that will provide an inventory and transaction system for the company.  The proposed system will allow the user to input items data electronically for more secure and faster data retrieval and count all items accurately while the customers will just go to the cashier and because of the search feature of the computerized system it will be easy to find if the item is available. And the staff will compute the total amount using the proposed system and the issuing of receipt is already printed. 1.3.2.2 To develop a module that will monitor the reorder and critical level of company’s items. The proposed system has a module on which items are monitored if there are in reorder or critical level, and the system will automatically notify the user if there are any items that reached its critical level using color coding. 1.3.2.3 To develop a module that will generate fast and accurate reports. For computing reports such as daily sales report the system provide a module that will generate necessary report to determine product master list and sales report. The time will lessen since all the computing is done in the system.

Market Attractiveness Essay

The product was recently awarded a best new product award for ‘Best toothpaste’ as well as the ‘Best in Show’. In Auckland ,Colgate main   target market like, Warehouse and new world , countdown. Colgate also available   in the   local market of the Newzealand  Ã‚   Colgate   in 2011 ,the   company holds a staggering 44. 7% global market share with its flag ship toothpaste lineThere are three competitors of Colgate in newzealandSENSODYNESensodyne  is a brand of toothpaste marketed for individuals with sensitive teeth. It is a registered trademark of glaxo smith kline which acquired it in 2001 in the purchase of block drug which developed it. Sensodyne has two main product lines: sensitivity and acid erosion. Sensodyne sensitivity products are marketed to counteract teeth sensitivity caused by exposed dentin . The price of sensodyne pure gel $4 for the 100 gm . The active ingredient is claimed to form a protective barrier in the tooth. Clinical studies have found that potassium nitrate may be effective in treatment of dentine hypersensitivity. Sensodyne acid erosion products, Sensodyne ProNamel, are marketed to protect enamel from acid erision . One of ProNamel’s active ingredients, fluoride, is widely endorsed to make teeth more resistant to acid attacks and to repair previous acid decay. Both products come in a variety of flavors and with the option of whitening. Pepsodent  Pepsodent is a brand of toothpaste with a minty flavor derived from sassafras. The brand is owned by unilever,but in2013the rights to the brand in united states and Canada were bought by church and Dwight. ow pepsodent produce product like pepsodent herbal . The price of pepsodent herbal 150g of $4. 50 . Pepsodent now have the market share 17 % in RS 2200 crore oral care market  SmokerSmoker toothpaste well also cleanse and revive your mouth with its extra strong peppermint flavor. Is also ideal for non smokers who want a doubly fresh breath. For whenever you want your breath to be its most intimate best. brush with smokers toothpaste. Smokers produces new product breath freshener which is available at NZ $2. 90 in 100g. B)Market attractiveness competition market†¢Ã‚  Newzealand is the best country for interducing new toothpaste product in the market because there multi natio nal people who demand the different type and taste of the toothpaste  Ã‚  Ã‚  Ã‚   everybody becomes aware about the   toothpaste   companies of their   cheap ways of earning profit by showing big blocks but decreasing the amount of toothpaste and creates competitions. Colgate product can do a good business by introducing a new taste and flavor of toothpaste product like a herbal and gel toothpast e and this can bring a healthy profit as well by covering more and more sale volume. As aresult   according to age group of people colgate introduce their different variety of product in market like a herbal product attract to soccer people and gel product attract the rughby and the youngpeople because this product gives the freshnes to these players   The different marketing companies makes it easy for the new companies to launch their product in the super market as well as in the city smallest shops as because of their well established links and distribution channelsAuckland is the smallest geography yet most populated being home to around 1. 0 millions peoples this makes Auckland a very attractive market for the investors and companies to launch their new product. In newzealand there are four big supermarkets which provide the different taste of product all these big and small supermarkets attract the customer for purchasing the toothpaste because all these markets are so busy and customer easily approach to these supermarkets . ith the   passage of time and growth of product in the market the product start gain the popularity and also increase the market share value in the market which is improved over all market position of the product in market  Q #2:   Assess and analyze competition market segments for impact on market strategy. ?  Our company is a market orientated one and caters to most age groups from children to adults but concentrates on younger customers by making their products alluring and affordable to children. According to the latest report Auckland have the population of 1. 5 millions and peoples from the age group 20 to 85 they love to eat chocolate twice a week. This all report is for both male and female although female’s ratios are bit higher than male peoples. Children from the age of 10 to 20 they love to eat chocolate almost daily. In the four main super market of Auckland it has been analyzed in all markets that all the competitor likes to advertise and place their product in tier bin near the check out and entrance of the stores and also they have weekly promotions plane which give them little discount if they buy like Whitaker display their special promotions in countdown after every week mean to say they brings promotion and special displays in countdown two week in a month this is how they attract peoples and especially children which comes with their families in store to buy the product   by different nice and attractive tier bin display although all our competitors have their normal and permanent   positions in the shelves in chocolate corner in the countdown super market. QUWSTION 7  Ã‚  LEGAL  In a newzealand ,if a company never have any legal rights to sale any product then they can not sale anything. they should have the legal licence for the sale . In   newzealand if any company want to sale their   toothpaste product i n local market then they have authority to sale their colgate product in market. In newzealand is there is also rule of fair trade act the colgate company follow all rule and regulation keep in the mind fair trading act. 2 SOCIALaccording to customer need and their life style colgate introduce their product in the market . ith the passage of time customer want the different flavour according to society of people colgate make their toothpaste product in newzealand market like a herbal and gel product toothpaste  Ã‚  Ã‚  In this we must be able to offer products and services that aim to complement and benefit people lifestyle and behavior. If organizations do not respond to changes in society they will lose market share and demand for their product or service. Population changes also have a direct impact on organizations. Changes in the structure of a population will affect the supply and demand of goods and services within an economy3 TECHNOLOGYDue to technology, there are lot of c hanging in toothpaste quality, quantity packaging  . Technology infrastructure such as the internet and other information exchange systems including telephone. Technology systems incorporating a multitude of software which help them manage their toothpaste business in different areas of new Zealand. Fast information can benefit businesses as they are able to react quickly to changes within their operating environment. These are technology factor which effect on marketing strategy of the Colgate toothpaste4 CULTURAL  Ã¢â‚¬â€œThere are many  cultural effects on market strategy. Different country has different culture so their demand of product is depend on their culture like kiwi people choice of Colgate   herbal flavour is the 30 %and gel toothpaste 20% . Culture always increase the demand of product in the market5 ECONOMICS –  The economic power of country effect to the market strategy of company   if country has poor   economic power and there are living low income people so company cannot increase the price of product if company increase the product price then low income people cannot buy the product so our company Colgate choose the best price $ 8 of one Colgate which purchase the low and high income people very easily6 REGULATORY –Regulatory means rule and regulation of market if any business does not use the regulatory then it cannot success. The fair trading act is spending the main role in marketing strategy . The Colgate company always does the work according to this act and it gives the proper information abbot product and service if this company gives the wrong information to their customers the customer can take the step against Colgate company it is also rule of fair trading act7 COMPETITIVE –Today’s business environment poses many challenges to high-technology enterprises in every segment of the industry . The competitor always impact on the market strategy of company . Company has to promote their product compare to their competitor like Colgate product is cheap then sensodyne or smoker . Moreover Colgate give the special offer like it gives the   free toothbrush   with one Colgate pack  Ã‚  8 DEMOGRAPHIC –There are many demographic effect on marketing strategy of   company. Demographic means select the target audience according their different sex ,age   etcetera. Different age has different demand of product in the market as children like sweet Colgate or youngster or old people has more demand of mint flavor of Colgate so Colgate company has to make the product keep in the mind different choice of customers9 POLITICAL –Colgate is the multinational brand and it is main distribution centre in wellington which produce the Colgate toothpaste product in whole new Zealand Political Government change policies could affect import of goods. Like custom charges on the International made goods. If government make charges increase in the custom rates, it will affect on those company who sell the international products in New Zealand10 NATURAL –The climate or environment effect on the market strategy of company  . It also effect on the demand of product . in newzealand people give the more priority herbal toothpaste because it is suitable for the people according their involvement   . Colgate lways produce their product according their climate   of the country11 ETHNICS –Ethnics means people of different culture , region, casts and nationality who are living in same society . There are heaps of impact on market strategy of company . Different people have different choice according their culture, religion and nationality  for example Indian people has different taste compare to kiwi people so they always different flavor of the colgate for example kiwi people like the herbal toothpaste and indian people like orange flavor of toothpaste  Ã‚  Ã‚  Q 3 Three marketing activities of main competitorAns  PromotionalNowadays, every company make promotional policy for increasing sales of product in market. The competitors of Colgate also give priority to advertise, for increase market share and market growth of product in market. In 2011,Smokers and pepsodent make unique promotional policy ,spend 1/3 part of income on promotional. As a result. The sales of both company increase 5-7% in end of particular year. Moreover, the value   market share of company increase, it is helpful to create new customer, company maintain their position in market. Both competitors of expand their business in different areas like develop business in rural areas and backward areas. As a result, the company helpful to market growth in different areas. Cost ControlThe competitors of Colgate also controlled cost of product. As a result, the company helpful for earning profit which leads to increase market share and market growth in market. In2011,somkers make specialist team   for reducing cost of product. The company purchase manufacturing material from different company make long term planning with manufacturing company. After that, manufacturing company give 10% discount on manufacturing material. DisplayIn market ,pepsodent and smokers adopt display method for attracting more customer and create image in customer mind. Both of company show all information in front of office, where customer easily understand product quality and  quantity. in  display ,the company also give different packing to their product means in packing show more quantity and also mention about product ingredient. Example in 50m of pepsodent which show all ingredient of product and company give unique packing . As a result, the product of company successful in market increase sale up to 15% in  2011. it  is helpful for company to expand their business in different areas. Question 4Complete sales forecast and evaluate both  A- Qualitatively  B- Quantitatively  QualitativelyColgate is the main aim to provide the high quality toothpaste to their customers in New Zealand. In simple world it is the quality of a product or service refers to the perception of the degree to which the product or service meets the customer’s expectations. In 2001, a record 39 present of total sales came from new products introduced in the past five years. The sale forecast of Colgate in newzealand$28 million from 2012 to 2013 and company want to earn 14% to 16 % profitQuantitatively:Colgate quantitavily means the quantity of product in particular product. It show the how many quantity we give the respected customer, It is all about the quantity not about the quality. It matters a lot to increase the product sales of the Colgate toothpaste in the marketBy the early 1990’s there were many different companies that focused on oral care products, with the leader being Colgate-Palmolive. By 1991, Colgate Palmolive held the number one position in the world for the sale of oral care products, accounting for 19% of the total toothbrush market. The company’s sales and profits were increasing each year, and by 1991 sales totalled â€Å"1. 03 billion dollars, while profits totalled 9. 8 million dollars,. At this point in time Colgate had introduced two different types of toothbrushes to the market, the Colgate Classic and the Colgate Plus. For producing toothpaste product Colgate use the latest technology and the ingredients to increase the quality of the product like Herbal and the Gel toothpaste is the best example of the high quality of product in the market in 2010 -11, in this way the sale of the company increase up to 10% in 2010 -11. The sale of colgate in 2008-09 was 14 million and company earn the $5 million profit in this year . here was the rapidly change the sale of the colgate in 2009-10,it was the $18million company earn almost 8 million profit in this year  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Question 5Assess selected marketing strategies for their impact upon profit. Expand market :Colgate makes the different market strategy for increasing their profit in market. Expand market means expand the business in the all rural and urban areas in New Zealand . Colgate expand their business in south and the north region which means the company earn the extra profit from their market strategies about their business. Moving into new market areas can transform a business and, handled correctly, can significantly increase your profitability. However, bear in mind that developing new products and services and selling in new markets can be risky – and mistakes can prove very  expensive. in  2008-09 the colgate the worth value in newzealand $14million  after that colgate expand their business 2009-10 its worth value increase $18million and this period of time colgate company earn 7. 5%profit . in 2010-11 the company worth value again raise $20 million   . Increase share:  When the business of the Colgate expand in all area of nNew Zealand it create the new customer and the market share of the company in market . Increase in share means to earn more profit. It all about demand and supply. In 2010 the market share value of the Colgate company $10 million after that when the Colgate increase their business as a result the share value of the Colgate increase $13 million in 2011Increase margins:  Increase margin means increase the profit of the product in market and Colgate in 2010-11 the company earn the more profit 3%as a compare to 2009-10. When the margin of the company increases it also effect the market share of the . So, increase in margins will directly affect the market share but you will earn money. For example the Colgate increased the price of gel product toothpaste 200g from $2 to $3 as a result increasing the price of the Colgate the market share value of the company decline to 7 % from 12% but still company is earning profit. Reduce cost:Reduce cost is also part of the market strategy of company for increasing the profit in the market. When the company reduces the price of product in the market it is the also positive change for the company for earning the profit and increase the market share value. As a result the company save the manufacturing cost and the product cost saving. Example Colgate also decreased the price of herbal product from 200g from $3. 50 to $2 only as result the company increase the market share value and increase the sale of product in market in 2011 only herbal product give the 10% profit of the company by the reducing the price of the product  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Task 2  ObjectivesTarget Market-  The objective for the target market is 12 to 18 year olds for the next 2 years  Demand-  1. million People using 12 per year =18 million tubes of toothpaste per yearTherefore our objective is to sell 1,200,000 sweet and 1,600,000 mint flavours over next 24 months  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ProductThe objective is to launch new product in next two years  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pricing-objective is to sell new products at between $3. 50-4. 00 over next yearThe main objective of the Colgate is fix the price of their toothpaste product . For this purpose Colgate sell the herbal product 200g for $3. 50and gel toothpaste in 200g for $4  Ã‚  Distribution-objective is to use their existing strong distribution over next year  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promotionobjective is to do   sales promotions to launch and get awareness and trials by customers of the new product over next 12 months  Strategies:A)  According to Colgate strategy we   Ã‚  Ã‚  introduce at least two new products in the market with two different flavors like gel flavor and sweet flavor within one year. B)  In second strategy of the colgate, they sponser the   sports events in New Zealand like cricket matches, Rugby matches etc motreover ,we give the advertisement of colgate product on   radio, television,magazineor internet etc in next 2 years. C)In the weekend we advertise   about the new product flavor on the night club   we distribute the pamphlets to people and give the information about the product quality to people in next two year . D)In fourth strategy the company provide the discount on their gel and the herbal product and set the minimum price of the gel product 200g in $4 and herbal product $3. 50 for 200g in 2 years. : Our best strategy is advertisement of the new product flavour on the sports event in New Zealand because we easily provide the product information about quality to people. Question no-2  Evaluate the strategic options from 2. 1 above. Are they compatible with marketing objectives? A) Ability to maximize key opportunities and marketing strengths  Ã‚  according to Colgate strategies ,we introduce the atleast new flavour of the coilgate in the market for attracting the target market in A strategy. For promoting this product we give the advertisement on the sports event as well as distribute the pamphlets on the weekend and B and C strategies. Moreover, company provide the discount on their product on the different occasion. The market objective of the colgate to sell the sweet flavor 1,200,000 and gel flavour 1,600,000 and earn the 10 % profit in next 2 years. B)  Critical success factors in the intended market  the   critical success factor   of the colgate , the product of colgate easily available in the market where our target customer between the age group 8-18 buy the sweet flavor and 18-50 gel flavor . Moreover we promote the our product in the weekend because our target customer between 18-30 enjoying the at the club and the night party  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  C)  Marketing capabilities and resourcesThe market share of the Colgate 40% in the newzealand toothpaste industry as result Colgate company is the market capability to introduce the at least 2 flavour in the market with the new technology A strategy. In B and C strategy colgate company use their resources and advertisement of the product on the sports event and give the pamphlets to the people. In this way company earn the 10% profit in next 2 years  D)Market characteristics  Market characteristics of the colgate company, the market share of the colgate 40% in toothpaste of New Zealand but the competitor of the colgate toothpaste like smoker, pepsodent market share 10 and 15 % respectively. In a strategy of colgate they introduce the at least a 2 flavor of colgate product within 12 months but the competitor of the colgate launch only the one product within 2 year in the market,in B and C strategies colgate advertise their product on the sports event and distribute the pamphlets on the night club for attracting the target customer they provide the discount on the product in D in next 2 years. E)Competitive Factors  In newzealand the competitor of the collate smoker and the pepsodent only the 10 and 15% market share respectively but the colgate market share 40%. n A strategy colgate introduce the two product within 12 months but the competitor launch the one product wit hin 2 years as result the competitor factor give the positive response to increase the market share in the market in B and C strategy colgate company advertise their product in the sports event and distribute the pamphlets in the night club but the competitor of the Colgate don’t follow these strategies as result Colgate company easily achieve their marketing objective  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Question-3Evaluate distinctive competencies and competitive advantages of strategic options. Are they compatible with marketing objectives? Colgate is the market share 40 % toothpaste because Colgate provide their service between 8-18 and 18-50 age group. In market Colgate image is better than their competitor because they introduce the 2 flavour within 12 months according to target customers . Moreover Colgate use the different ingredients for making their product which give the strength and freshness to teeth’s  The distribution of the Colgate is the well manage in newzealand because Colgate distribution network distribute the Colgate product which is unique idea for catering the target customer in New zealand. Colgate through the advertisement colgate advertise their product in the market and well manage distribution network to make the easily available product in the market these are the market strategies are main competencies of   Colgate which provide their service to target   customer in the market of New Zealand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Task-3  Question no-1  Rank the strategic options from the information gained in task 2  The strategy that we will be ranking first   is  B  to sponsor sports events in newzealand . to advertise the colgate product in sports event we give the information about the new flavour of product to people . The strategy   of the colgate that we will be ranking second is  A  to introduce two new products flavour of colgate in the market within 12 months because colgate want to increase the market share from 40% to 50% in next 2 year as result we want increase the profit 10 % and increase the target customer between the 8-10 % . The strategy of the colgate is that we will be ranking third is C to advertise the product on the night club because target customer of the colgate between the 18-30 age group people enjoing at the weekend but the colgate easily dstribute the pamphlets and give the proper information to people. The   strategy of colgate is that we will be ranking fourth is the D provide the discount on the new product flavour within 2 years because the competitor of the colgate set the high price of the sweet and thegel flavour in the market but colgate set the price   between$ 3. 50 to $4 sweet and gel flavour respectively. Q2-Balance the risks and returns associated with strategies are against the feasibility of achieving the marketing objective. The Main risk of colgate to spend huge money on advertisement because sometimes advertise donot successful for creating new customer and   not increase the sale of product in market. moreover it can be negative impact on the colgate strategies because advertisement don’t provide the proper information about the product quality to the people sometimes people   don’t like the advertisement thus every advertisement give the same message about the product to people so people don’t give the priority to advertisement of the product as result company don’t successful to provide the information about the product to people. The another risk for Colgate company of distribution network in newzealand.

Demography - Statistical Study of Human Populations

Demography - Statistical Study of Human Populations Demography is the statistical study of human populations. It includes the study of the size, structure, and distributions of different populations and changes in them in response to birth, migration, aging, and death. It also includes the analysis of the relationships between economic, social, cultural, and biological process influencing a population. The field of sociology draws on huge bodies of data generated by a variety of sources, including the U.S. Census Bureau. Demography is widely used for various purposes and can encompass small, targeted populations or mass populations. Governments use demography for political observations, scientists use demography for research purposes, and businesses use demography for the purpose of advertising. Statistical concepts essential to demography include birth rate, death rate, infant mortality rate, fertility rate, and life expectancy. These concepts can be further broken down into more specific data, such as the ratio of men to women and the life expectancy of each gender. A census helps provide much of this information, in addition to vital statistic records. In some studies, the demography of an area is expanded to include education, income, the structure of the family unit, housing, race or ethnicity, and religion. The information gathered and studied for a demographic overview of a population depends on the party utilizing the information. From the census and vital statistics gathered using a wide variety of sources, sociologists can create a picture of the U.S. population – who we are, how we are changing, and even who we will be in the future.

The Main Arguments for and Against Hunting

The Main Arguments for and Against Hunting Legitimate arguments abound for and against hunting for the control of the population of deer and other â€Å"nuisance† wildlife; or for sustenance for people who kill animals so they can eat them. For many people, the issue is complex, particularly for those who are (and intend to remain) meat eaters. After reading the arguments pro and con, you may find yourself leaning strongly to one side–or you may find that youre still on the fence. What Is Meant By Hunting? Most people who argue in favor of hunting are not arguing in favor of trophy hunting, the practice of killing an animal simply to show off its head and pelt. Trophy hunting is, in fact, abhorred by the majority of the public. Often, the animal being hunted is a rare or endangered animal, but even trophy hunting for wolves, moose,  and  bears  is unpalatable to many people.   The killing of wild animals for food is a different story. Though it was, at one time, a way of life so people could survive, today, hunting is a controversial issue because it is frequently regarded as a recreational activity. Many people are concerned about safety issues, and society’s attitudes towards animals are changing. Some hunters oppose certain practices they consider unethical, such as baiting, canned hunting (in fenced areas), and hunting of stocked animals. At the heart of the non-trophy hunting debate in the United States is one  species: white-tailed deer. In many areas in the U.S., white-tailed deer flourish because of the lack of natural predators and the abundance of deer-friendly habitat. As pockets of green space shrink and disappear in our suburbs, the species has become the center of the debate over hunting, and many who consider themselves neither hunters nor  animal activists  find themselves drawn into the debate. The debate centers on practical and ethical issues including deer management, human/deer conflicts, non-lethal solutions, and safety. Arguments in Favor of Hunting Hunting proponents argue that hunting is safe, effective, necessary, and inexpensive to taxpayers.The injury rate for hunting is lower than that of some other forms of physical recreation, such as football and bicycling.Proponents argue that hunting is an effective form of deer management because it will remove a number of individual deer from a population and prevent those individuals from reproducing.Since natural deer predators have been eliminated in many areas, hunters argue that hunting is necessary to perform the function of wolves or cougars in keeping the deer population in check.Hunting proponents also argue that reducing the deer population will reduce human/deer conflicts, such as car/deer collisions,  Lyme disease, and landscaping damage.Compared to sharpshooters and immunocontraception, hunting is inexpensive to taxpayers because hunters will kill the deer for free. Also, hunting permits are sold by state wildlife management agencies, which are partially or fully supp orted by the sales of permits. Hunters argue that killing the deer is better than letting them starve to death.Hunters argue that hunting is a tradition, a ritual or a bonding experience.Regarding ethics, hunting proponents argue that killing a deer for food cannot be worse than killing a cow or a chicken. Furthermore, unlike the cow or the chicken, the deer lived a free and wild life before being killed and had a chance to escape.Hunters also argue that killing a number of deer benefits the ecosystem as a whole. Arguments Against Hunting Hunting opponents argue that hunting is unsafe, ineffective, unnecessary, and unfair to taxpayers.Opponents point out that compared to other forms of recreation, hunting injuries are far more likely to be fatalities. Approximately 100 people die in  hunting accidents  in the US every year, and unlike other forms of recreation, hunting endangers the entire community and not just the willing participants.Opponents also argue that hunting is ineffective for solving human/deer conflicts. Studies show that car/deer collisions increase during hunting season because hunters frighten the deer out of the woods and onto roads.Contrary to popular belief, hunting  does not address Lyme disease  because the ticks are usually spread to grassy areas where humans find them by mice, not deer. In fact, hunters who dress deer or squirrels have a higher risk of tick bites.And as long as suburban landscaping includes deer-preferred plants such as tulips and rhododendrons, that landscaping will at tract hungry deer, no matter  how many deer  there are. It may also be the case that hunting to reduce the number of deer is less effective than contraception. Hunting is ineffective because state wildlife management agencies intentionally keep the deer population high, for hunters.Lands managed for hunting are sometimes purchased and maintained with tax dollars, even though 95% of Americans do not hunt.Hunters out for trophies, such as elk and deer with large racks, are killing the strongest and healthiest of the species, not the weak and starving they claim to be putting out of their misery. Killing the stronger members of the species leaves a permanent consequence for the species as a whole. Resolution The hunting debate may never be resolved. The two sides will continue to debate safety, effectiveness, and cost, but will probably never agree on the ethics of killing wild animals for food or recreation.

System Design Report Assignment Example | Topics and Well Written Essays - 1500 words

System Design Report - Assignment Example The additional advantage of conducting the economic feasibility study is that it aids in developing a preliminary projecting of the new client server based system’s benefits in terms of the monetary returns or revenues expected from using the system. The benefits of the new system are expected to mainly come from various sources, that is, one of them being from the increased sales from the rental of the DVDs via the online platform system. The costs incurred in developing the system also form an important part of calculating and determining the economic feasibility of the system. The costs include the costs for acquiring the hardware and software components used during development. Another expense that would be incurred entails the maintenance costs that are factored in during the running processes of the daily operation costs, for example, renting server and hosting space online. This is determined via utilizing the discount rate which aids in defining the present value of the cash receipts and outlays. The Net Present Value (NPV) for this particular proposed system design and implementation project gives a -$27,998.06 amount. This simply means that the business has not yet realized any profit since it is still in the initial stages of its operation. The Return on Investment (ROI) represents the ratio of the cash receipts to that of cash outlay. The Return on Investment (ROI) for this project is at 0.239% which means that the project has realized some resource yielding benefits. It represents the efficiency of the business by highlighting the common profitability of running this business project. The Pay Back Analysis (PBA) focuses on the periods expected for the breakeven point of the business project to be realized. It represents the amount of time necessary for the cumulative cash flow to be equivalent to the original and preliminary ongoing investment. The payback period (Breakeven Point) for the

The Customer Experience Assignment Example | Topics and Well Written Essays - 3000 words

The Customer Experience - Assignment Example These major banks are nationally operating banks with extensive branch and agency networks. Deregulation of the banking industry enabled them to compete more effectively with non bank financial institutions in many fields of financial services. Ethical product consumption trend: (add 20 words) Outline (add 20 words) 2. Background The co-operation bank and smile strategy in UK (their customer’s segmentation): The co-operation bank, whose roots date back to 1872, is a full service retail player in the UK commercial banking industry. The co-operation bank has 3 million customers accounts for comparison Barclay’s Bank is a major competitor with over 10 million current UK accounts. Smile is a part of Co?operative Bank, which was founded in 1872 as a part of the Co?operative Movement. The Co-operative Movement grows out of the revolution of industry to create a good means of distributing profits. In order to approach objectively to determine the success of any retail bank Cus tomer service strategies of that bank should be reviewed. A successful bank should be able to define and implement solutions to all the challenges at customer end. Here are the some essential positioning strategies presented to help you realize the needs of improving customer experience, leveraging cross-sell and up-sell opportunities and by promoting agent productivity and satisfaction in Banking Segment; Offering an inviting â€Å"Customer Door† By making more Effective use of customer data Handle calls more actively Use inbound marketing to reach the customers outside the branch Leverage demographic profile to establish customer intimacy Boost the productivity of your agents through interaction blending. The target country Australia segmentation: The main purpose of segmentation is to match the Bank’s offer to the customers’ needs. Precisely, customer segmentation is the process of defining who are your potential customers and group them regarding their requi rements, characteristics and/or behavior and their worth. Segmenting the Customers is a stepping key stone for a banks superior performance. The Australian banking industry indicates an oversupply of services as evidenced by reduced interest margins, falling interest revenue as well as moderate economies of scale amongst the major banks. Customer base segmentation is the established method for understanding customer requirements and needs as it enables an institution to reflect the homogenous groups within its customer community. Customer segmentation is an important part in the banking sector of Australia. In Australia various Segmentation factors such as customer-value, life stage, sophistication and geographic situation are all explored and the merits of each are analysed. The Research of private banking websites will show that they all speak of individual attention and tailored services. If some Australian private banks seek to better service their clients and to build their hig h reputed relationships, then there are two possible ways to be considered namely: genuinely tailored responsive service two-way client defined communication. For the cooperative bank the segmentation is being done on the basis of: Average annual gross income of the customers by age Rural and urban background of the customers Economical background of the customers Industrial setup of the customers Introduction of consumer behavior model: It is very simple to

Branding Strategy- Nike Inc.U.K Essay Example | Topics and Well Written Essays - 1500 words

Branding Strategy- Nike Inc.U.K - Essay Example The positioning strategy of Nike is; to bring inspiration and innovation to every athlete in the world. This is supplemented by Nike's definition of an athlete as anyone who has a body. Nike’s brand is perceived as a high performance brand in the world. Since its inception, Nike has always listened to its customer’s needs (athletes) and designs its products in such a way that athletes can give their best. Nike has tried to create an image of â€Å"innovative product† in the minds of its consumers and earned the reputation of highest quality provider in the sportswear industry of U.K. From the simple Marathon shoes in 1964, to introducing the cushioning technology in running shoes in 70s, to the introduction of air technology and high alpha line products are all the marvelous innovations of Nike. Nike has made its brand image in the market place by associating its product with high achievers of sports in the European Market. Nike has signed Golf player Tiger Woods , Tennis player Rafael Nadal, European Soccer Players Eric Cantona and Robert Mandeni, Football Player Michael Jordan in the past. All these players endorsed Nike brand and Nike emerged as a high quality, celebrity preferred brand in the marketplace. Further, in 2006, Nike collaborated with Apple which indeed was a clever step to take Nike to the heights of Glory.

Why Many Projects Fail At Rural Areas Construction Essay

Why Many Projects Fail At Rural Areas Construction Essay The construction industry is regarded as one of major indicators of the countrys economy, especially for developing countries. Periods of prosperity are usually associated with a large volume of construction activity, yet the rate of construction project failures is unacceptably high. 2. Abstract Purpose investigation into the cause of construction projects failure in rural areas, the research has been working at Kwazulu Natal (KZN) Province. The is research going to look at poor management, poor planning, lack of proper skill and cost overspend which is a merger problem to all construction Industry special to developed and developing countries. The purpose of this research is to find the factors enforce cost overspending to the construction industry which is affect south Africa economy. Literature reviews- Survey, curried out challenges through interviews of 2 Local Municipalities in rural areas, projects managers, project planners and also look at the budget were allocated for projects in rural and also conducted interview to the relevant stakeholders, through different news paper, through internet so that can be able to access the opinions of other people and get some literature books, the information will reveal proper equipments that is good for rural condition and it will come out with solution regards project failure. Findings research will be assist the government and other stakeholders to achieve good production in rural development, Analysis of theory via literature review would be aimed at finding answers to the question regarding the essential elements of project failure in rural developments and interview would be recorded with the permission of the interviewees. Internet would be the preferred method of obtaining precedents. We as consultant employed by government to identify the problem and find the solution so that we can give advice to government we undertake the research up to the ends. Ever since the research is on process to reach all the goals regards project failure in KZN special in rural areas. Conclusion-The consultant that will undertake studies concerning the cause and factors that influence to project in rural areas, were reliable because has found from construction Industry. As a consultant I will do my best to keep client happy and respect all stakeholders and would resolve the issue, if government and other stakeholders improve the standard too and ensure that all the work that carry out by Municipalities at rural has to be done effectively and efficiently. 3. Introduction Background of the study Many challenges in construction industry throughout the country are presented by different Personalities, financial limitations, time and scheduling, technical barriers, development work faces issues that are unique to the developing country. These problems may be present in country but due to inherent characteristics of developing, these issues are exacerbated and pose even larger challenges in development work. Throughout the developing people suffer due inadequate or failing of infrastructure. Infrastructure which are houses, roads, school and bridges, is the physical foundation on which development efforts and improved living standard are established. The construction industry in developing countries states that the construction industry is an essential contributor to the process of development, influencing nearly every sector of the economy. Improving the capacity and capabilities of the construction industry in developing countries is a critical step to improving infrastructure development that is over looked. (Kraig Lothe). According Kraig Lothe; South Africa is developing country and there have big demand of infrastructure for the people of the country special those who stay in rural areas to improve lives and reduce homeless people. People are still suffering in rural areas due to the problem of project failure which cost government alot of money without a change that was a reason of such research Attempts have been made to identify critical factors that lead to project failure in the relevant collected works; however the causes of project failure in South Africa are not well known or documented especially the degree to which project consultants contribute to this failure. The construction projects, however, fail at a shocking rate international more than 50% by some estimates. The South Africa construction industry, which is generally considered to be dysfunctional, is no exception with many stakeholders in the construction process concluding, although not necessarily to the same degree, that project failure is rampant. A research will go to identify the causes of project failure especially in rural area. 4. Statement of the problem Infrastructure throughout the developing country consistently falls into disrepair. The project are not built to the same level of quality expected industry national and in many instances the local Municipalities in KZN do not have the capacity or desire to implements the project. This occurs because projects are initiated from the top, down, paying little attention to the needs and capacity of the local Municipalities. Difficulties that projects manages experience during the planning stage of a projects, need to look at insufficient propel skill in the construction industry that were used in rural projects. It is clear that this project lacked key elements in its design and implementation. A successful project is flexible and able to adapt to various contexts and still maintain Monitoring and evaluation of project progress through indicators is always necessary, especially in rural areas. In terms of implementation, project officers working on the ground, especially in extreme situa tions like current in KZN, should have some overseas experience and background information before arriving. Context where national institution cannot be relay on similarly, alternative methods of keeping track of finances needed to be developed in the context of a cash-only local economy. 5. The aim This study aims to examine the service delivery in rural areas, and to come up with a solution of finding a better way of project delivery in rural areas at KZN. 6. Objective of the study The objectives of study are to: ? Is to find the cause of project failure in rural areas ? Is to check the capacity of local Municipality to manage themselves their project. ? The need of proper skill in construction industry ? To emphases quality work in construction industry. 7. Research questions The study will be guided by the following research questions: ? What causing construction projects to fail in rural? ? Why local Municipality fail to rectify soon a problem of poor project delivery in rural? ? How could improve construction industry in rural areas? ? Which purposes does the research would achieve regards construction project in rural? 8. Research design As defined by the Construction Specifications institute (CSI), project delivery is the contractual relationships between the owner, designer, contractor(s), and the management services utilized to design and construct a project (CSI, 2005). Project delivery is the framework used to take a project from its initiation stage to completion. The most common delivery systems used today in the developed country are design-bid-build, design-build and construction management (Arditi et al., 2002). In the developing country, engineers have only recently been introduced to different project delivery systems. Before this, the contractors acted as master builders coordinating everything from start to finish. This master builder system leaves no gaps between participants and uses a simple contractual agreement. Unfortunately, the system can no longer be implemented effectively as modern construction has become too complex. There is a large separation of knowledge and responsibility between the design and construction phases. This causes major problems in both the design and construction. Designers do not have practical construction experience so local knowledge and construction techniques are not taken into account during the design, causing unreasonable expectations and inadequate specifications. The skill levels and knowledge of the contractors vary greatly. Designers also complain that they have to over compensate for the expected lack of skill in operations and maintenance (Davis and Brikke, 1995), but this is exactly what is needed to design for sustainability. According Arditi information that is a reality, system have to follow to all project in order to minimize the problems and because project includes many parties need to be involve and satisfied with process, the project manager have to play a big role to make all parties happy and project could be smooth. 9. Literature Survey Conducting an interviews with the different Municipalities and Transport in rural areas that are affected by the issue of project failure in construction industry. They are serious factors that are influencing construction project which are uncoordet building environment professionals, collection of data, poor user input, poor project design and leadership; design and construction problems; and inappropriate staff skills; unrealistic timescales and cost estimation; poor selection of building procurement methods; failure to plan and lack of pre-project planning, and researching information on people who were specialist in the construction industry namely: architect, quantity surveyor, project manager, and structural engineer that are play a leading role in the development team. 10. Methodology Interview conducted through emails and telephonically with two municipalities which is Jozini and Umvoti. Jozini is local Municipality in rural area which is in North Coast of Kwazulu Natal at 125km towards the bonder of Mozambique and 78km towards the bonder of Swaziland, that municipality is under UMkhanyakude district Municipality. Jozini municipality is on struggle to push service delivery at rural area. Interview conducted with the Technical director regarding challenges that led to construction project to fail explain the following issue: Housing project Municipality has been experiencing a lot of challenges to housing project that was allocated to Kwajobe Area under Jobe Traditional Authority, as a rural insitu upgrade, project has been finish on 2008 June but there were many defects that need to be attend such as , floor cracks, wall cracks, roof took off by storm. The beneficiaries were unhappy at all about houses that were built; therefore municipality got a challenge to rectify those houses because consultants who were project manager have overspending the cost. And he added that there is a current insitu upgrade housing project that allocated Emakhonyeni area is still in planning stage for 4yrs, consultant report many difficulties that might cause project fail. The Municipality which has influence over the Munyeni Traditional Council area has forwarded a request for the approval of 1000 rural subsidies, for this project. Due to the limited capacity of the Municipality, an Implementing Agent has been appointed to undertake the housing development. The submission for stage 1(beginning of the planning process) was approved by the MEC of Human Settlements on 02 March 2010, since then there is no progress and consultant declared to municipality that they fails to undertaking the project to other stage. According Jozini municipality they employed Implementing Agents that were not qualified to do work in order such big project because in the rural areas need advance equipment to reach even a place that are not easily to reach. There is a big challenge facing rural areas even also government tried to developed relevant skilled people in order to fight against the insufficient of unskillful people in rural. Road construction Jozini Municipality plan to networking of the road comprises a hierarchical network of roads, being Primary, District and Local roads. The Jozini Municipality aims to develop a road network that will service all its communities and people to ensure that they need not walk more than 5 km to reach a Primary road or District road. This objective is already realized for some areas in the municipality area the runs. The condition of gravel roads are deteriorating rapidly and maintenance there to appear to be inadequate and roads often become impossible in wet conditions. The maintenance of these roads are a dedicated responsibility of the Department of Transport. An assessment of the location of the proposed development nodes have indicated an adequate all weather access to each of these. The nodes are further located on bus routes, which enhances the development potential thereof. The development nodes identified are located on district roads. The challenges regarding roads construction era equipment that were not easily to found because its cost lot of money here and transport it, as the result company s were failed to keep it until project would be over. The Road is 17 km from Jozini village to Makhathini flats and supposed to take one and half year to constructed but seems as it will take 6 years, still there is lot of work to be done. Municipality has been changing contractors to do something. There is a road from uMbombo to Mbazwane that road connecting uMbombo hospital and Mseleni hospital minister of transport at KNZ had approved the project in 2009 August and the contractor has been employed since then there is no visible progress regarding the project. The maintenance of these roads is a dedicated responsibility of the Department of Transport. . Proposed Transport Facilities In order to enhance the public transport facilities, it is proposed that taxi/bus stops be introduced at current locations two types of facilities are foreseen, namely: Major taxi/bus facilities which will comprise formal paved areas with passenger waiting facilities, the last mentioned which will be roofed. This will normally be served by existing shops and post boxes. This facility can be enhanced by formalized institutional facilities in the form of clinics, tribal courts and pension payout points. Minor taxi/bus facilities which will be only mark stall facilities and passenger waiting facilities. Provincial Roads As indicated above, the provincial roads have merely been provided as guidance as this has no effects on the analysis. The majorities of the provincial roads, being specifically the P and D roads, are of reasonable standard and frequently maintained by the authorities. The L and A roads are generally of inferior quality and only portions thereof are maintained by the authorities, and not on a Regular basis. Municipal Roads The municipal roads have been identified as those roads which serve at least 10 households as Secondary roads and 20 households as primary roads, whilst the household access roads predominantly will serves individuals household. Arising from aforementioned, the cost to establish the household access roads appears to be fairly prohibitive and should be prioritized only after the municipal rural roads have been established and after a maintenance budget have been affected therefore. The condition of the rural roads was assessed during in loco inspections. The condition could be classified according to the following norms: Surfaced roads, being those that have been formally constructed and provided with an all weather surface. Gravel roads, being those that had formally been shaped and provided with a gravel surface. Dirt roads, being those that were merely formed through blading. Tracks, being those formed through use of only vehicles. The majority of the municipal roads in existence were classified as dirty roads, being those which had merely been bladed, with no formal gravel surface or storm water drainage. These however still provide access to homesteads. Operations and Maintenance The provision and maintenance of roads is a dedicated responsibility of the Department of Transport. The said Department has established Road Transportation Forums, which prioritize the provision thereof in terms of the needs expressed by the community. This includes the provision of river crossings and bridges. Umvoti Municipality is a Category B municipality and is one of the four local municipalities within Umzinyathi District.Greytown,the main centre is situated approximately 65km from Pietermaritzburg and 100km from Stanger, and includes the town of Kranskop (refer to Map 1). It is about 2509km in extent and its population is estimated between 92 419 people and 117 000 people who are spread unevenly among the eleven municipal wards. It is located on the southern part of UMzinyathi District, and borders onto uMgungundlovu District to the south, Mshwathi Local Municipality, and largely falls within the Pietermaritzburg functional economic region. The parts of the municipality that borders onto King Shaka District enjoy the influence of Stanger-KwaDukuza economic region. Umvoti Local Municipality is well integrated into the Provincial transportation network. Route 33 MAP 1: LOCALITY MAP Umvoti serves as a major link between Greytown and Dundee while R74 connects the urban centre of Greytown, Kranskop and is the largest of four Municipalities, in terms of area, in the UMzinyathi District. Umvoti local municipality has been challenged both housing and road although that municipality has advantage of big road passing through which is R74, but they challenged to the access road and bridges that connect communities. According municipal official those access road have been identified and also bridges were approved because of the different challenges since then no bridges been constructed. Housing project have a big problem because Umvoti municipality surrounded by privates property that is not easy to develop, like one project is called Muden housing project that was given CHS developments as Implementing Agent. Muden housing project has been takes more five years still in the planning stage1. The cause of the matter is property that owners not by ingonyama trust as policy state that rural project was awarded only people who live under ingonyama trust land or property. CHS Developments still waiting approval for a proposal to use a property as Implementing Agent . Consultants Interview conducted with some of project managers regarding project failure in rural areas which is a big problem that affects people who are living at rural. There number of issue mention which is a policy, shortage of equipments, skill challenge, material, political leadership. 1. Policy that government had been set as guide lines of how to implements a project, sometime makes things to be more difficult end up cause many problems, eg a stage1 application its take time to approve and it s process usually been very slow than expected. 2. The shortage of equipments mentioned as a major problem in construction actually is not a rural areas problem only even at urban areas is a common problem but that s worse in rural areas. The project has been stack if is difficult to find relevant equipment. 3. The construction industry has a big challenge in term of people who have skill because most of them got relevant qualification with very poorer performance in practical work, as the results project fail to met the construction standard will end up fails. 4. The most problem in rural areas is material that s not easy to find it due the smaller stock in hardwires shop, even if you please order will takes long time to receive it, that one cause lot of delays end up whole project fail. 5. Political leadership sometimes cause lot of confusion in the project when they made unnecessary decision without observing the policy that should follow to runs a project. What causing construction projects to fail in rural? The budget that allocated for the projects in rural might be not enough amounts to compared with work to be done. The Consultants spend long time to prepare the projects and to implementation of it, material require according to the specifications is not easily to find at rural areas, equipment to be use are not found because due to the area condition need the advance machine so to be able to reach even the steep slope and unaccesseble sites. The main challenge projects were failing to reach the quality standard of construction industry. Many challenges in construction projects throughout the country are presented by different personalities, financial limitations, time and scheduling, technical barriers, and various surprises of difficulties. Development work faces issues that are unique to the developing country. These problems may be present in industrialized national but due to inherent characteristics of developing country, these issues are exacerbated and pose even larger challenges in development work. The municipality employed unqualified consultant as the results there is no progress. Cost/ benefits Travelling expenses in conducting the interviews to the different of Municipality and Department of Public Work Transport at rural areas, I have been get newspaper articles and using internet cafes to get more information and even makes number of calls. Impact 5. Advantages and Disadvantages Rural area have still challenged with A problem with the apolitical approach is that it is not apolitical. In addition to including an academic perspective to appreciate context, it is also important to include political perspectives to avoid unintentionally or indirectly causing harm in a situation. Any astute observer may wonder, if development projects without Multidisciplinary collaborations, as they are most often designed and implemented, have not produced positive results then are it possible that the good intentions have produced negative results? There are countless ways in which external interventions can thwart the internal development of a community or a nation and in some cases, fuel violence and corruption and contribute to the degradation of existing structures and systems. Why local Municipality fail to rectify a problem of poor delivery in rural? Projects also fail because they do not meet user requirements and are full of assumptions that give rise to conflict. Architect sometime get their briefs from people who are not regular users of the building or do not know the specific requirements of the building. Informed end users must give meaningful input during every phase of the briefing, design and construction. Some of projects are finally cancelled simply because people did not like each other. Others fail because the design team did not know or did not bother to find out who the real stakeholders are or whether they were going to support it. Parties also tend to rigidly defend their positions. 7. Model processing The rural project process in different system unlike unban project is severely fragmented and there appears to several barriers to development, particularly that of parties tending to rigidly defend their own turfs. The property development requires a combination of specialist, traditionally organized into a district occupation groups. According to Hindle (1996), the differences among the specialist consultants involved in a project are emphasized with the results that major discontinuities are created by the focus on function rather than process. For project success these professionals should not act in isolation but a well defined and closely knit network. 8. Model Output The outcome of the construction project in the context of its relevant solution system. The planners and designers of a construction project team, irrespective of the number of members, contribute the cognitive complexity mentioned, inadequate management knowledge and systems. One needs to identify the root causes of systems failures and to select and implement effective measures .Needs to adopt the basic principle of systems thinking can increase the prospects of project success. Definition of terms For the purpose of this study the following definitions apply Projects in rural areas Construction Construction is a risk-driven, multi-dimensional process; it is a series of interdependent steps, each requiring specific technical knowledge and participants working together. In the developing country, construction employs techniques, materials and expertise that make perfect use of available resources and expertise, while others compromise the integrity of the final product. Material delays, misunderstandings, and discrepancies in design are a few common problems that prevent projects from being completed successfully, on time. Every party in the project must work together in a coordinated effort because tasks are interdependent. If one person fails, so may the entire project. The following are some of the most common problems encountered during the construction, sometime Municipality facing a difficulties to find a good project manager as the results project fails to manage propel. The rural projects include many parties such as community, traditional leadership work together with Municipality and other stockholders, usually the common project in rural such as housing, schools roads working. Material Procurement Material procurement in developing countries require significant pre-planning due to road conditions, scarcity of transportation, and inconsistency of suppliers. Many sites are remote and are accessed by small 4-wheel drive vehicles, horse, and in some cases only by foot. Roads are also often washed out and thus prevent any vehicles from passing. For example, gravel, sand and aggregate are taken from local river beds. Often rivers swell, access to the river beds becomes impossible, and aggregate cannot be obtained. Local materials should be ordered early to prevent delays Project in Urban areas In many countries administration was the capital city and all development was focused on the capital city with infrastructure such as transport (road, rail, and air) concentrated around the capitals. The urban areas are the centre for economic growth and offer employment opportunities not found in the rural areas. Worldwide there is a drift towards the urban areas creating strains on the infrastructures and administration of these areas. At some time the rural areas are usually poorly serviced and sup-ported. (Peter Utting) According Proff. Peter Utting is agreed that many countries included South Africa did what others do. Focus is in big towns such as Johannesburg, Durban, Middleburg and Cape Town whereas the rural areas are in need of infrastructure. Structure of the report The project deals with the investigate the cause leads construction project fail in rural areas. The whole structure of the report have set as follows: Introduction/background, statement of the problem, the aim, objective of the study, research question, research design, literature survey, methodology, definition of terms, and conclusion. Construction Management The construction management project delivery system introduces professional management throughout the project acting as an agent of the owner. Owner has separate contracts with the contractor, designer, and construction manager. The role of construction manager as an agent of the owner does not bear any financial risk. The construction manager works closely with the designer and contractor during the design and construction phases in the best interest of the owner. The construction management entity has expertise in construction and allows the owner to execute complex projects which require extensive coordination between project participants The construction manager s expertise and involvement improves efficiency of even the most complex projects by minimizing rework, change orders, and cost overruns. The construction manager advises the owner in the design and construction stage allowing the owner have influence throughout the project. This involvement facilitates constructability, Integrating construction knowledge during the design phase. The construction manager oversees Design implementation during construction, often diminishing the designer s role in construction, but the involvement of the designer in construction differs in each project. In expensive, complex projects the extra cost of hiring a construction manager is offset by avoiding general contracting fees, savings in cost management, and the reduction of cost overruns. There is no delivery approach that is best in every situation. These three systems are the basic frameworks used in most projects. From each of these frameworks many variations and hybrids have evolved and been implemented. Projects may be adapted in any way that may aid in the project delivery and utilize the strengths of all project participants. The best project delivery system will address each of the project s unique needs and characteristics. Conclusion In conclusion this study identifies the needs of infrastructure and determines the challenges that municipalities are facing when are searching for information. Construction managers provide valuable construction expertise during design in the construction management delivery system. Acting in this role, development agencies need to involve construction personnel in design. Development agencies can either staff a contractor or hire contractors during the design to gain construction knowledge early. As involving potential contractors in the detailed design phase also provides continuity of construction personnel between the design and construction. If the contractor is involved early he can express his needs and learn those of the other participants. Through partnering, the parties can understand each other s needs and common goals can be created. However, the owner s goal of a cost-effective project may conflict with the contractor s profit motive. Incorporating these changes into typical project delivery is a viable way to address constructability issues in Honduras. The changes are small and affordable, effectively improving sustainability. Based on the research outlined in this report, shows a proposed delivery system for development work aimed to maximize community participation and involve a contractor in the design. While we have not tried to argue that multidisciplinary collaborations are the key to radically changing the development in rural, the cases presented do demonstrate that the lack of multidisciplinary collaborations does have a negative impact and does contribute to the failure of many development projects in rural area. More specifically, we have found that without consulting people, information and/or other resources from other sectors: I. Planners fail to fully understand the complexity of contexts; II. Planners gravitate towards grandiose, general, sectarian and superficial solutions rather than holistic and strategic ones; III. Planners, in their developme